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Abstract

We posted a survey on the Union of European Football Associations (UEFA)'s EURO 2012 Facebook profile to evaluate whether public health travel advice, specifically on the importance of measles vaccination, reached fans attending EURO 2012. Responses suggested that these messages were missed by 77% of fans. Social networks could serve as innovative platforms to conduct surveys, enabling rapid access to target populations at low cost and could be of use during upcoming mass gatherings such as the Olympics. .

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/content/10.2807/ese.17.31.20238-en
2012-08-02
2017-11-17
http://instance.metastore.ingenta.com/content/10.2807/ese.17.31.20238-en
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