1887
Perspective Open Access
Like 0

Abstract

Risk communication has been identified as a core competence for guiding public health responses to infectious disease threats. The International Health Regulations (2005) call for all countries to build capacity and a comprehensive understanding of health risks before a public health emergency to allow systematic and coherent communication, response and management. Research studies indicate that while outbreak and crisis communication concepts and tools have long been on the agenda of public health officials, there is still a need to clarify and integrate risk communication concepts into more standardised practices and improve risk communication and health, particularly among disadvantaged populations. To address these challenges, the European Centre for Disease Prevention and Control (ECDC) convened a group of risk communication experts to review and integrate existing approaches and emerging concepts in the development of a training curriculum. This curriculum articulates a new approach in risk communication moving beyond information conveyance to knowledge- and relationship-building. In a pilot training this approach was reflected both in the topics addressed and in the methods applied. This article introduces the new conceptual approach to risk communication capacity building that emerged from this process, presents the pilot training approach developed, and shares the results of the course evaluation.

Loading

Article metrics loading...

/content/10.2807/1560-7917.ES.2016.21.14.30188
2016-04-07
2017-11-24
http://instance.metastore.ingenta.com/content/10.2807/1560-7917.ES.2016.21.14.30188
Loading
Loading full text...

Full text loading...

/deliver/fulltext/eurosurveillance/21/14/eurosurv-21-30188-4.html?itemId=/content/10.2807/1560-7917.ES.2016.21.14.30188&mimeType=html&fmt=ahah

References

  1. World Health Organization (WHO) Fifty-Eight World Health Assembly. Resolution WHA58.3. Revision of the International Health Regulations. Geneva: WHO;2005. Available from: http://www.who.int/csr/ihr/WHA58-en.pdf
  2. Apfel F. Health Communication. In: Cragg L, editor. Health Promotion Theory 2nd edition, Open University Press 2013. p. 141-57.
  3. Dickmann P, Rubin GJ, Gaber W, Wessely S, Wicker S, Serve H, et al. New influenza A/H1N1 ("swine flu"): information needs of airport passengers and staff. Influenza Other Respi Viruses. 2011;5(1):39-46.  https://doi.org/10.1111/j.1750-2659.2010.00168.x  PMID: 21138539 
  4. European Centre for Disease Prevention and Control (ECDC). A literature review on effective risk communication for the prevention and control of communicable diseases in Europe. Stockholm: ECDC, 2013. Available from: http://ecdc.europa.eu/en/publications/Publications/risk-communication-literary-review-jan-2013.pdf
  5. Larson HJ, Jarrett C, Eckersberger E, Smith DM, Paterson P. Understanding vaccine hesitancy around vaccines and vaccination from a global perspective: a systematic review of published literature, 2007-2012. Vaccine. 2014;32(19):2150-9.  https://doi.org/10.1016/j.vaccine.2014.01.081  PMID: 24598724 
  6. Fischhoff B. Risk perception and communication unplugged: twenty years of process. Risk Anal. 1995;15(2):137-45.  https://doi.org/10.1111/j.1539-6924.1995.tb00308.x  PMID: 7597253 
  7. Glik DC. Risk communication for public health emergencies. Annu Rev Public Health. 2007;28(1):33-54.  https://doi.org/10.1146/annurev.publhealth.28.021406.144123  PMID: 17222081 
  8. Covello V, McCallum D, Pavlova M. Effective risk communication: the role and responsibility of government and nongovernment organizations New York, NY: Plenum; 1989.
  9. Sandman PM. Risk communication: facing public outrage. EPA J. 1987;13(21):21-2.Available from: http://www.psandman.com/articles/facing.htm
  10. World Health Organization (WHO). WHO Outbreak communication guidelines. Geneva: WHO; 2005. Available from: http://www.who.int/csr/resources/publications/WHO_CDS_2005_28en.pdf
  11. Centers for Disease Control and Prevention (CDC). Crisis Emergency and Risk Communication 2012 Edition. Available from: http://emergency.cdc.gov/cerc/resources/pdf/cerc_2012edition.pdf
  12. Abraham T. Lessons from the pandemic: the need for new tools for risk and outbreak communication. Emerg Health Threats J. 2011;4(0):7160.  https://doi.org/10.3402/ehtj.v4i0.7160  PMID: 24149033 
  13. Burns WJ, Slovic P. Risk perception and behaviors: anticipating and responding to crises. Risk Anal. 2012;32(4):579-82.  https://doi.org/10.1111/j.1539-6924.2012.01791.x  PMID: 22500649 
  14. Slovic P. Perception of risk. Science. 1987;236(4799):280-5.  https://doi.org/10.1126/science.3563507  PMID: 3563507 
  15. Atman CJ, Bostrom A, Fischhoff B, Morgan MG. Designing risk communications: completing and correcting mental models of hazardous processes, Part I. Risk Anal. 1994;14(5):779-88.  https://doi.org/10.1111/j.1539-6924.1994.tb00289.x  PMID: 7800862 
  16. Bostrom A, Atman CJ, Fischhoff B, Morgan MG. Evaluating risk communications: completing and correcting mental models of hazardous processes, Part II. Risk Anal. 1994;14(5):789-98.  https://doi.org/10.1111/j.1539-6924.1994.tb00290.x  PMID: 7800863 
  17. Kasperson J, Kasperson R, Pidgeon N, Slovic P. The social amplification of risk: assessing fifteen years of research and theory. In: Pidgeon N, Kasperson R, Slovic P, editors. The Social Amplification of Risk. Cambridge: Cambridge University Press; 2003. p. 13-46.
  18. European Centre for Disease Prevention and Control (ECDC). Health communication and its role in the prevention and control of communicable diseases in Europe – Current evidence, practice and future developments. Stockholm: ECDC; 2014. Available from: http://ecdc.europa.eu/en/publications/Publications/health-communication-communicable-disease-europe.pdf
  19. European Centre for Disease Prevention and Control (ECDC). Public health stakeholders’ perceived status of health communication activities for the prevention and control of communicable diseases across the EU and EEA/EFTA countries. Stockholm: ECDC; 2012. Available from: http://ecdc.europa.eu/en/publications/Publications/20120620_TER_StatusHealthComm.pdf
  20. Abraham T. Risk and outbreak communication: lessons from alternative paradigms. Bull World Health Organ. 2009;87(8):604-7.  https://doi.org/10.2471/BLT.08.058149  PMID: 19705010 
  21. Larson HJ. Negotiating vaccine acceptance in an era of reluctance. Hum Vaccin Immunother. 2013;9(8):1779-81.  https://doi.org/10.4161/hv.25932  PMID: 23896582 
  22. European Centre for Disease Prevention and Control (ECDC). Literature review on trust and reputation management in communicable disease in public health. Stockholm: ECDC; 2011.
  23. Weaver WS. Shannon CE. The Mathematical Theory of Communication. Urbana: University of Illinois Press; 1963.
  24. Neiger BL, Thackeray R, Burton SH, Giraud-Carrier CG, Fagen MC. Evaluating social media’s capacity to develop engaged audiences in health promotion settings: use of Twitter metrics as a case study. Health Promot Pract. 2013;14(2):157-62.  https://doi.org/10.1177/1524839912469378  PMID: 23271716 
  25. UNICEF. Behaviour change communication in emergencies: A toolkit. Nepal: UNICEF ROSA; 2006.Available from: http://www.unicef.org/rosa/Behaviour.pdf
  26. European Centre for Disease Prevention and Control (ECDC). Evidence review: social marketing for the prevention and control of communicable disease. Stockholm: ECDC; 2012. Available from: http://ecdc.europa.eu/en/publications/Publications/Social-marketing-prevention-control-of-communicable-disease.pdf
  27. French J, Blair-Stevens C, Merrit R, McVey D. Social marketing and public health, theory and practice. Oxford: Oxford University Press; 2009.
  28. European Centre for Disease Prevention and Control (ECDC). Social marketing guide for public health managers and practitioners. Stockholm ECDC, 2014. Available from: http://ecdc.europa.eu/en/publications/Publications/social-marketing-guide-public-health.pdf
  29. World Health Organization (WHO). The Ottawa Charter for Health Promotion. Ottawa, Canada 1986. Available from: http://www.who.int/healthpromotion/conferences/previous/ottawa/en/
  30. WHO Regional Office for Europe (WHO). Implementing a Health 2020 Vision: Governance for Health in the 21st Century- Making it Happen. Copenhagen: WHO; 2013.
  31. WHO Regional Office for Europe (WHO). Governance for health in the 21st century. Copenhagen, WHO; 2013.
/content/10.2807/1560-7917.ES.2016.21.14.30188
Loading

Data & Media loading...

Comment has been disabled for this content
Submit comment
Close
Comment moderation successfully completed
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error